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Marketing Manager 
 

Attwood Corporation, a Brunswick Company, is the world's leading manufacturer of marine accessories for the boating industry, including a wide range of seating, hardware, fuel systems, navigational lighting, pumps, and other electro-mechanical components. We are seeking a creative Marketing Manager to support our Lowell, MI, team.   
 

  

This position will:

  • Plan, direct and coordinate marketing plans and trade shows that drive the sales of all Attwood brands

  • Oversee the research, sales promotion, and advertising for the product

  • Evaluate market conditions to determine if changes are required to the marketing philosophy

  • Coordinate the development of collateral material in support of the product line

  • Ensure that the product / services are marketed in accordance with budgeted guidelines

  • Advise the sales force of marketing support to achieve sales goals

  • Oversee all V.O.C. activities

  • Utilize Interactive Media to determine optimal search engine plan, research and recommend web based marketing campaigns, ensure that all Attwood website(s) content is S.E.O. compliant, determine our involvement in additional web based venues, and provide sales with an effective tool (buy it now) to leverage online retailers to promote Attwood products on their web site

  • Protect the Attwood brand standards across all marketing activities, develop packaging that drives sales and promotes a premium message, and is capable of withstanding the typical lifecycle of a retail product

  • Recommend POS programs and manage promotional items

  • Work with category managers to develop branding for new products

  • Determine appropriate Print Media marketing strategy and oversee catalog development and new product sell sheets

  • Assist in developing efficient pricing models and oversee and ensure the E&O and obsolescence procedures are adhered to and find outlets to move products in these categories

 
 

Successful candidate will have a Bachelor’s Degree in Business or Marketing, with 10 years experience in a marketing oriented environment.  Working knowledge in the sport fishing, boating, or outdoors markets a plus.  Position requires high level knowledge of PC’s and software including MS Office (Word, Excel. Access and Power Point), Quark Express and Photo shop desktop publishing is a plus.  Must possess good verbal and written communication skills.  Experience in graphic design, basic layout, and print production is a plus. 
 

Attwood offers an excellent compensation and benefits package, including medical, dental, vision, life, 401(k), tuition assistance, etc.  
 

To apply for this position, please visit Brunswick’s website at www.Brunswick.com and select the ‘Careers’ link.   
 

An Equal Opportunity Employer

 
 

 
 

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